Students & Alumni

The Corp Comm Programme not only teaches me the knowledge and skills as a communication specialist but also inspires and grows my acumen in communications. This programme also allowed me to expand my network in business, nonprofit and government sectors. One of my most memorable and fun group work was an integrated rebranding campaign for a local long-standing business. The best part of this programme is the experienced and very friendly Professors and teaching staff! I love Corp Comm!!

It was a truly remarkable two years! We experienced social unrest and a pandemic. I distinctly remember everyone in the class working so hard, even when everything was online: impressive ZOOM presentation skills including well-designed ZOOM backgrounds, the excitement of being able to deliver the first in-person presentation after a term of meeting online, and of course the chance to visit Ogilvy and present in front of PR experts, etc

Despite the challenges, I am very glad to have met many passionate professors and industry experts through the course. The course content was well curated, from the art of negotiation to the application of communications theory, through the abundant provision of real-life case studies. The key takeaway is that the course equipped me with practical frameworks to analyze the communications elements and strategies behind media incidents. Communications nowadays are fast-paced, multi-faceted, and culturally sensitive. This course has shown me how integral creativity and thoughtfulness are as the primary weapons for management judgment to devise a sensible communications strategy, which can have a huge impact on a company’s image.

I am very proud to be a corporate communication student of the CUHK. Being a marketing communications manager in the exhibition industry, it requires a multidisciplinary communication mindset in planning and executing campaigns that align with the company’s corporate objectives. The programme opens up different doors to the business world while allowing me to embrace the core value of communication capability at a corporate eyesight. In addition, the alumni network reckons the dimension of the programme. It’s definitely a treasurable learning experience.

The most precious lesson I learned during my study in the Corporate Communication Programme is do not be afraid of trying and exploring. Do not drift through life and do what “they” do. Take your time to think and explore. Pursue what makes you happy, and what makes you meaningful to the society.

Experience in the Corporate Communication program is a valuable treasure and an important turning point in my life. The year in CUHK ignites my passion for the IR career, arms me with professional knowledge, and also offers me a chance to network with intelligent peers. I really appreciate the wonderful study environment created by our teachers and staff.