Micro-Module 2: Decoding CSR Motives and Skepticism

In this module, you will be guided through the complexities of managing perceived CSR motives and consumer skepticism. You’ll explore the two main types of CSR motives and learn what kinds of factors can influence consumer perceptions. The module also examines how understanding and strategically communicating mixed CSR motives can help build trust and reduce skepticism.

This module is accessible exclusively to registered users.
Register and earn the CSRCom Pro Certificate for completing the module!