Micro-Module 3: Leaders in Action: Multi-Level Reputational Benefits of CSR

In this module, you will gain insights into the multi-level reputational benefits of CSR, including interpersonal, corporate, and national reputations. You will learn to identify the country-of-origin effect, encompassing halo and summary effects, and understand their roles in shaping corporate and national reputations through CSR activities. The module also explores cultural variations in how altruistic and self-serving motives of companies are perceived across different cultural and institutional contexts. Finally, it emphasizes the importance of enhancing public knowledge about CSR to mitigate the negative impacts of self-serving motives.

This module is accessible exclusively to registered users.
Register and earn the CSRCom Pro Certificate for completing the module!